CRUELTY FREE
The beauty industry is a trillion-dollar global industry, and it’s not slowing down anytime soon. One of the major trends in the beauty industry is that many brands are creating products that are vegan, clean, and cruelty-free. Brands like Axiology strive to have some products completely waste-free, like their Lip-to-Lid Balmies. These balmies have 10 ingredients and no animal byproducts.
Veganism is on the rise in the United States with more than one million people identifying as vegan in 2018 alone. More people are becoming aware of how animal ingredients can be harmful to both humans and animals alike. The world has become more conscious about what they put into their bodies and what they put onto their bodies - including makeup and skin care products.
Switching to shampoo bars can help reduce the amount of plastic waste within the cosmetics industry. Brands like Lush and Ethique offer a variety of bars for different hair types and benefits. One bar is equivalent to three 250-milliliter bottles of liquid shampoo. Ethique creates all its plastic-free bars with nontoxic ingredients and sustainable practices. The brand says one of these shampoo bars is equivalent to three 350-milliliter bottles of liquid shampoo.
Another liquid shampoo replacement is powder shampoo, like the one sold by Susteau. The brand's Moondust shampoo lathers up with water and friction from your hands. Traditional liquid shampoos and conditioners are made up of about 80% water. Susteau shampoo only uses the effective dry ingredients needed to wash hair. The brand says one bottle of Susteau is equivalent to four 8-ounce bottles of liquid shampoo. It's meant to work on all hair types, including chemically treated hair. The bottle is made with over 95% ocean-bound recycled plastic and is easily recyclable.
Some brands put their products in dissolvable packaging pods. Shampoo drops by Nohbo are made with film that will dissolve when it touches water. Pacific Shaving Company also made these shaving cream pods with the same method. They're perfect for people who are on the go and help reduce packaging waste.
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